![Southend become latest side to join Paddy Power 'Save our Shirt' campaign after Huddersfield stunt as they unveil sponsor-free new kit – The Sun | The Sun Southend become latest side to join Paddy Power 'Save our Shirt' campaign after Huddersfield stunt as they unveil sponsor-free new kit – The Sun | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/07/image003-1.png?crop=237px%2C9px%2C466px%2C311px&resize=620%2C413)
Southend become latest side to join Paddy Power 'Save our Shirt' campaign after Huddersfield stunt as they unveil sponsor-free new kit – The Sun | The Sun
![Paddy Power admit Huddersfield shirt was a hoax - and reveal actual kit with a twist - Mirror Online Paddy Power admit Huddersfield shirt was a hoax - and reveal actual kit with a twist - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article18344076.ece/ALTERNATES/s1200c/0_Rochdale-v-Huddersfield-Town-Pre-Season-Friendly.jpg)
Paddy Power admit Huddersfield shirt was a hoax - and reveal actual kit with a twist - Mirror Online
![Paddy Power on Twitter: "As part of our #SaveOurShirt campaign we've now got a fancy new Snapchat lens that allows you to save your own shirt! You can access the lens by Paddy Power on Twitter: "As part of our #SaveOurShirt campaign we've now got a fancy new Snapchat lens that allows you to save your own shirt! You can access the lens by](https://pbs.twimg.com/media/EBC0WmeX4AAlcai.jpg)
Paddy Power on Twitter: "As part of our #SaveOurShirt campaign we've now got a fancy new Snapchat lens that allows you to save your own shirt! You can access the lens by
![Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness](https://uploads-sportbusiness.imgix.net/uploads/2019/09/Away-player-2.png?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=1061&h=609)
Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness
![Southend follow Huddersfield in becoming fourth club to join Paddy Power's Save Our Shirt campaign | Daily Mail Online Southend follow Huddersfield in becoming fourth club to join Paddy Power's Save Our Shirt campaign | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/07/23/23/16414556-0-image-a-158_1563920125319.jpg)
Southend follow Huddersfield in becoming fourth club to join Paddy Power's Save Our Shirt campaign | Daily Mail Online
![Opinion: Paddy Power "Save Our Shirt" is absolutely genius! - Hatch - PR, Social, Content & Activation Agency Opinion: Paddy Power "Save Our Shirt" is absolutely genius! - Hatch - PR, Social, Content & Activation Agency](https://hatch.group/wp-content/uploads/2019/08/991x624_Huddersfield_kit_Launchv1.jpg)
Opinion: Paddy Power "Save Our Shirt" is absolutely genius! - Hatch - PR, Social, Content & Activation Agency
![Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness](https://uploads-sportbusiness.imgix.net/uploads/2019/09/GettyImages-1166228990.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=2160&h=1440)
Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness
![PADDY POWER ANNOUNCED AS NEWPORT COUNTY AFC'S TITLE SPONSOR AS EXILES JOIN 'SAVE OUR SHIRT' CAMPAIGN - News - Newport County PADDY POWER ANNOUNCED AS NEWPORT COUNTY AFC'S TITLE SPONSOR AS EXILES JOIN 'SAVE OUR SHIRT' CAMPAIGN - News - Newport County](https://www.newport-county.co.uk/siteassets/a---images/pre-season-gallery/new-folder/67116337_2319535651597969_424671295188238336_n.png/Large)