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Points of Parity (PoP) And Point of Difference (PoD)
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RED BULL VS BURN : Comparative brand audit blog on Tumblr
School of Marketing 1 While we wait … can you see the man in the picture ? - ppt download
BRAND MANAGEMENT AND NEW PRODUCT DEVELOPMENT SECTION 4A Brand Management and the Firm The Strategic Brand Management Process ALAN L. WHITEBREAD. - ppt download